Partners

  • Yves Rocher foundation

    The Yves Rocher Foundation

    The Yves Rocher Foundation – Institut de France was created at the initiative of Jacques Rocher, son of Yves Rocher, the man who created Botanical Beauty. The Yves Rocher Foundation helps direct local and global environmental conservation, solidarity-based and educational actions in over 50 countries. The Yves Rocher Foundation was created in 1991 and placed under the auspices of the Institut de France in 2001. It works for a "greener world" through 2 leading actions: the "Women of the Earth" Awards and the "Plant for the Planet” Programme.

  • GEF

    GEF

    The Global Environment Facility is now the main source of public funding for projects to improve the state of the planet’s environment. It gave away up to 9 billion dollars from its capital stocks in grants. It also raised over 40 billion dollars of co-funding for more than 2 700 projects in over 165 countries. Moreover, the IMF has put together a separate 250 million dollar budget and 750 million dollars of co-funding to support SFM/REDD+.

  • FCPF

    FCPF

    The Forest Carbon Partnership Facility (FCPF) is a worldwide REDD+ partnership. The FCPF helps countries with tropical and subtropical forests to develop systems and policies for REDD+ and pays them according to their emission reduction results. The FCPF complements the UNFCCC negotiations on REDD+ by demonstrating how REDD+ can be applied at the country level.

  • Firmenich

    Firmenich

    Firmenich is the largest private company in the perfume and aroma industry. Founded in Geneva, Switzerland, in 1895, it has produced a long list of classic fine perfumes and aromas. Its passion for taste and fragrances is the key to its success. It is known for its creativity, its capacity for innovation and its exceptional understanding of the market’s trends. Every year, it invests about 10% of its revenue in research; this reflects its ongoing will to understand, share and sublimate the best nature has to offer.

  • UNEP

    UNEP

    The United Nations Environment Programme (UNEP) was created in 1972. It is the highest environmental authority within the United Nations system. The programme acts as a catalyst. It supports, instructs, facilitates and strives to promote the sensible use and the sustainable development of the world’s environment. To do this, UNEP works with many partners including United Nations agencies, international organisations, governments, non-governmental organisations, the private sector and civil society.

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Chinese forests: Our Lifeline for Sustained Prosperity


Li Bingbing

UNEP National Ambassador (China)

Li Bingbing, one of China’s most popular actresses, is well known for her achievements both on and off the screen. Throughout her life, Li has been involved in charitable efforts where she can “practice what she preaches”. She has demonstrated personal environmental commitment through her L.O.V.E Green movement which promotes an environmentally-friendly, low-carbon lifestyle among her fans in China.

Each time I travel along the Yangtze River, I remember the summer of 1998 when for three months the River was ravaged by severe flooding that washed away thirteen million homes and caused US$26 billion worth of damage.

The floods showed how destructive nature can be in the absence of forests. Yet for decades we have been trying to harvest our economic gains at the cost of unsustainably exploiting our environment and its most valuable asset—the forests.

The Chinese government is aware of the damage done and has worked hard to find a solution. Later that year it launched the State Natural Forest Protection Project (SNFPP), a nationwide campaign to halt deforestation and over-logging in order to restore the health of our forests.

By 2000, these conservation efforts covered the natural forests along the upper reaches of China’s major rivers, including the Yangtze River. Ten years after its inception, the SNFPP has reinstated the life-nurturing capacity of our natural forests and today over half of China’s natural forests are protected.

We have learned a lesson the hard way: that our forests support our modern way of life. Without them nature can wreck havoc. With them, nature can protect us and enrich our ecosystems.

Forests provide us with so many services to sustain our lives. I have seen with my own eyes the beauty and strength of a healthy forest that provides the water we drink and protects us during the rainy seasons against landslides and flooding.

We have seen that a healthy forest brings back wildlife. Ten years ago you would have been lucky to spot a wild animal near the Three Gorges forestland in central Hubei province. Today, villagers proudly tell visitors about the monkeys and frequent bird sightings.

Even though what happened in 1998 cannot be undone, I know that each and every one of us can do something to prevent it from happening again by protecting our forests.

I was so inspired by the ecosystem services which forests provide that I decided last year to start my own movement in China. I call it the LOVE project and through it I want to promote Green City, Green Economy and Green Life.

As a Goodwill Ambassador for United Nations Environment Programme, I hope each of us can walk the talk, to love our green forests and to protect them.

We all need to realize that the numerous benefits that have been so generously been given to us are limited. And they need our protection and care if they are going to be shared by future generations.

Li Bingbing