• Yves Rocher foundation

    The Yves Rocher Foundation

    The Yves Rocher Foundation – Institut de France was created at the initiative of Jacques Rocher, son of Yves Rocher, the man who created Botanical Beauty. The Yves Rocher Foundation helps direct local and global environmental conservation, solidarity-based and educational actions in over 50 countries. The Yves Rocher Foundation was created in 1991 and placed under the auspices of the Institut de France in 2001. It works for a "greener world" through 2 leading actions: the "Women of the Earth" Awards and the "Plant for the Planet” Programme.

  • GEF


    The Global Environment Facility is now the main source of public funding for projects to improve the state of the planet’s environment. It gave away up to 9 billion dollars from its capital stocks in grants. It also raised over 40 billion dollars of co-funding for more than 2 700 projects in over 165 countries. Moreover, the IMF has put together a separate 250 million dollar budget and 750 million dollars of co-funding to support SFM/REDD+.

  • FCPF


    The Forest Carbon Partnership Facility (FCPF) is a worldwide REDD+ partnership. The FCPF helps countries with tropical and subtropical forests to develop systems and policies for REDD+ and pays them according to their emission reduction results. The FCPF complements the UNFCCC negotiations on REDD+ by demonstrating how REDD+ can be applied at the country level.

  • Firmenich


    Firmenich is the largest private company in the perfume and aroma industry. Founded in Geneva, Switzerland, in 1895, it has produced a long list of classic fine perfumes and aromas. Its passion for taste and fragrances is the key to its success. It is known for its creativity, its capacity for innovation and its exceptional understanding of the market’s trends. Every year, it invests about 10% of its revenue in research; this reflects its ongoing will to understand, share and sublimate the best nature has to offer.

  • UNEP


    The United Nations Environment Programme (UNEP) was created in 1972. It is the highest environmental authority within the United Nations system. The programme acts as a catalyst. It supports, instructs, facilitates and strives to promote the sensible use and the sustainable development of the world’s environment. To do this, UNEP works with many partners including United Nations agencies, international organisations, governments, non-governmental organisations, the private sector and civil society.

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who are we?

GoodPlanet Foundation was founded in 2005 by Yann Arthus-Bertrand to raise public awareness on environmental issues and environmental protection and became a non profit organisation in June 2009 to undertake long-term actions.

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To Be in the Forest is to Be Surrounded by Genius

Janine Benyus

Janine Benyus - 2009 UNEP Champions of the Earth Laureate

Janine Benyus' concept of biomimicry has galvanized scientists, architects, designers and engineers into exploring new ways in which nature's successes can inspire humanity. The natural sciences writer, innovation consultant, and author seeks sustainable solutions by emulating nature's designs and processes including solar cells that mimic leaves, agriculture that models a prairie and businesses that run like redwood forests.

At this very moment, a forest near you is thrumming with industry. Purified water is being pumped hundreds of feet high. Thousands of specialty chemicals are being made to order. Tough composite materials are self-assembling in silence and at body temperature. Waterproof, fireproof, disease-resistant structures are being built and rebuilt to respond to local conditions. Sunlight is being lassoed and transformed. Beneath the ground, fungi are threading roots together, creating an Internet of signaling and resource exchange.

In the midst of this enterprise, millions of offspring are being born. And therein lies the difference between the forest’s manufacturing zone and our own. In a forest, you and your kids can stroll in safety, without a hardhat, safety goggles, or gas mask. You can hear yourself think, breathe freshly cleansed air, and dig into fragrant, fertile soil. The forest is part of a sustainable world that’s been in the making for 3.8 billion years, populated by millions of organisms that are the embodied wisdom of living well in place.

Biomimicry seeks to learn from these organisms and emulate their designs with sustainable human solutions. The goal is to create products, processes, and policies—new ways of living—that are well-adapted to life on earth over the long haul. I first encountered biomimicry in obscure journals, but in the 13 years since I wrote a book by that name, nature-inspired inspiration has gone mainstream, and its products are in storefronts and catalogues worldwide.

Forests are exemplary teachers. Leaves have inspired window-integrated solar cells, paints that clean themselves, and solar sails that unfurl from their “buds” without a hitch. Tropical forests have inspired three-story agriculture, gecko-inspired adhesive tape, and a morpho butterfly-inspired way to color fabrics and display screens without toxic pigments. Even the mound of the much maligned termite has taught architects to cool buildings without fossil fuels, while the spider has revealed a way to make fibers without high heats, pressures, or toxic chemicals.

As amazing as these individual technologies are, the forest community creates true magic, enhancing both its habitat and its biome. Biologists at Montana’s Biomimicry Guild and Institute are emulating this larger lesson to revolutionize city planning in China, India, Brazil, and the US. Our “Ecological Performance Standards” challenge city managers to meet or exceed the ecosystem services of the native ecosystem that would be there naturally. How many gallons of water are stored and then slowly released by the native ecosystem each year? How many cubic meters of air are purified and cooled? How many millimeters of soil are formed, tons of carbon stored, types of biodiversity nurtured, etc. These are benchmarks that city planners, architects, and engineers must meet to create a “generous” city whose buildings and landscapes give back to the biome.

In the spirit of giving back, our Innovation for Conservation program directs bio-inspired product royalties to conserve forests and their resident geniuses. For me, this practical reverence, this gratitude in action, may be biomimicry’s greatest invention.

Janine Benyus